A picture can say 1000 words and this has never been more apt than when using social media outlets to reach out to current and potential customers. Many people now, don’t even type a message any more, and they just send a picture to let people know how they are feeling or what they are getting up to. People are constantly posing and taking pictures of themselves so that they can send them to their many friends and family members. Many Internet users find it preferable to look at pictures rather than reading lines of text and this has led to increased use of Instagram. Many businesses still don’t understand how to best use it to help them increase their customer base and profits. It’s all about learning how to sell on it to grow and many brands are using social media tools to help them sell more products and services.
If you don’t understand how it works, then you need a Facebook and Instagram marketing agency to show you why these digital marketing tools are so valuable and how they can really help your business to grow. You can use photographs as marketing materials that you can send across many channels and from that, come the many benefits.
* Connect across multiple channels – If you use Instagram on your company website, it will allow you to reach out to customers across many different digital marketing channels, and it will lead to an increase in cross-channel engagement. One way to do this is to highlight different photographs on your business website, and when customers are looking around it, they can click on these photographs which will then allow them to click through to your Instagram account. They were probably not aware that you had an Instagram account, but now they do. This means that they are now following you on Instagram and they can reconnect with you later when they have time.
* You can build a community – Any traffic that you receive from the use of Instagram and pictures is traffic that is super engaged in what you have to offer. It actually offers more engaged traffic than any other social media channels and that includes Facebook. Statistics tell us that potential customers spend a lot more time on Instagram then they do on any other social media website and that includes YouTube and Facebook. Instagram allows you to engage with your target audience and this increases the likelihood that these customers will come back and buy from you again and again.
Instagram and Facebook have a lot to offer your business. Now, you just need to engage the right digital marketing agency to get you there.